Immotion Group Plc – VR Installation into leading US Aquarium

24 June 2019

Immotion Group, the UK-based immersive virtual reality (“VR”) ‘Out of Home’ entertainment group, is pleased to announce an exclusive aquarium partnership with Shedd Aquarium in Chicago, USA, one of the largest aquariums in the world boasting 1.9m visitors annually.

Shedd Aquarium was the first inland aquarium in the United States, opening its door in May 1930. With over 1.5m species, the Shedd Aquarium is one of the top aquariums in the world.

In addition to Shedd, Immotion has signed a partnership with Mote Marine Laboratory & Aquarium in Sarasota, Florida.  Mote is a leader in research and conservation and is one of the most popular aquariums in the region. Both Shedd and Mote will offer guests the Company’s ‘Undersea Explorer’ VR Cinematic motion pod with a range of underwater experiences that are already proving to be very popular with current aquarium and zoo partners.

Both Shedd and Mote will operate under the Company’s partnership arrangement, with both Immotion and the aquarium partner sharing revenue generated from the ‘Undersea Explorer’ VR Cinematic pods.

Rod Findley, Immotion Group Commercial Director said: “Immotion is thrilled to be partnering with both Shedd and Mote Aquariums. Adding more quality partners to our fast expanding base of aquariums and zoos is a real testament to the quality of our experiences, motion platforms and operating system.”

“Shedd is one of the leading aquariums in the world.  We are delighted to add our immersive edutainment experiences like “Swimming with Humpbacks” to their world-class exhibits and offerings. Our partnerships with Shedd and Mote Aquariums further underpin our dedication and focus on the aquarium and zoo sector as we grow.  We feel we have the perfect VR product for this market – one that’s already delivering solid ancillary revenue, as well as enhanced customer experiences to aquariums and zoos around the world.”


 For further information please visit, or contact:

Immotion GroupMartin HigginsonTel: +44 (0) 161 235 8505
WH Ireland Limited(Nomad and Joint Broker) Adrian HaddenJessica CaveTel + 44 (0) 207 220 1666
Shard Capital Partners LLP (Joint Broker)Damon HeathErik Woolgar Tel: +44 (0) 20 7186 9900
Newgate Communications (Financial PR)Elisabeth CowellRobin TozerTom Carnegie Tel: +44 (0) 20 3757

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