Immotion Group PLC – New ImmotionVR location

2 August 2018

Immotion Group Plc (“Immotion Group” or the “Group”), the UK-based immersive virtual reality (“VR”) ‘Out of Home’ entertainment business, is pleased to announce that it has opened a new ImmotionVR location at Xscape Yorkshire, Castleford.

The Company now has three ImmotionVR experiences in operation, following the installation of ImmotionVR, Bristol last year and ImmotionVR, Manchester in June. This roll out is in line with the Company’s strategy to build its suite of owned and operated sites within shopping centres and family entertainment destinations across the UK.

This is one of three revenue streams identified by the company to facilitate its vision to become a leading participant in the ‘Out of Home’ VR experience market by creating and publishing high quality VR content and combining it with its VR motion platforms to create truly immersive experiences.

The family-focused entertainment and leisure attraction, Xscape Yorkshire, welcomed 4.2 million visitors in 2017. Xscape Yorkshire also has an average 4.5 out of 5 rating on consumer website TripAdvisor.

Martin Higginson, Executive Chairman of Immotion, said: “We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months. We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”

Jason Warren, Xscape Yorkshire General Manager, said: “ImmotionVR has filled the gap for quality virtual reality experiences at Xscape. It’s a fantastic addition to our line-up and is sure to be a hit with our customers, both big and small.”



Immotion Group

Martin Higginson

Tel: +44 (0) 161 235 8505

WH Ireland Limited

(Nomad and Joint Broker)

Adrian Hadden

Jessica Cave

Tel: +44 (0) 207 220 1666

Shard Capital Partners LLP

(Joint Broker)

Damon Heath

Erik Woolgar

Tel: +44 (0) 20 7186 9900

Redleaf Communications (Financial PR)

Elisabeth Cowell

Robin Tozer

Ian Silvera

Tel: +44 (0) 20 3757 6880


Media Contacts for Xscape Yorkshire: 



Tel: 07587 180 005

About Immotion Group

Immotion Group, co-founded by Martin Higginson and David Marks in 2017, generates revenues through the delivery of high quality “state of the art” VR experiences, combined with cutting edge motion platforms to consumers at an affordable price point through a range of routes:

·     Sales – sale of VR Motion Platforms to Leisure and Entertainment operators provide the opportunity for the operator to drive substantial ancillary revenues

 ·     Concession partners – currently installed at Merlin Entertainments’ LEGOLAND® Discovery Centre in Boston, USA and Genting Resorts World in Birmingham, with further sites under agreement – this channel provides an opportunity for its partners to earn ancillary revenues, as well as providing an exciting additional attraction to their facilities

 ·     Owned and franchised outlets, trading as Immotion VR, located in high footfall shopping centres – first retail store in Bristol (opened in December) has seen growing revenues, and has enjoyed 100% 5* reviews on TripAdvisor

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